Nicola here, with a quick and light-hearted look at title trends. I’m just back from the wonderful RNA Conference where one of the sessions I attended was on fashions in commercial fiction. There was some discussion about the importance of titles and the way that publishers brand a particular style of book. This led us on to the “girl” phenomena. It started with The Girl With the Dragon Tattoo, I think. Then there was Gone, Girl, the Girl on the Train and many, many other girls in various situations, places and circumstances, mostly with a hint of danger about them. Last year over 60% of one UK bookseller’s top titles had a female noun in them whether it was girl, wife, mother, sister or something else.